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  • Writer's pictureBill Holmes

But First, A Word About the Internet!

SeaClutch boat, yacht, RV, picture frame
My web host automatically links to these sites! But there are others!

Like a college fraternity, the internet is all about content and connections!

One of the reasons I do this blog as well as host a YouTube Channel for the SeaClutch is because the big internet search engines like new content. You can understand why! There are millions of web sites out there! How many of them are dormant in the sense that someone once set them up but never did anything with them. How many are completely irrelevant to what you may be looking for?

And how many aren’t “real” sites in the traditional sense but are on the internet and get lumped in with search engine results. Think about a Facebook group or business page!

Content and connections.

You must have new content so the search engines know you are active and doing business, and that content must have the metadata tags right! What is a metadata tag? It is what tells the search engine “bots” what is on your web page or in your picture! That is why you see me repeat the phrase “SeaClutch boat, yacht and RV holder” so often. Those become key search words and if they are all over my website and in the metadata tags, I will come up on those types of searches!

You also need connections. You need to be listed on a variety of both commerce and search sites. The screenshot above shows which sites my website host connects to for me, but in addition to that SeaClutch is listed on YouTube, Twitter, Instagram, Yelp, LinkedIn, Alignable and Yellow Pages. That makes sure I have good coverage across search engines, business sites and social sites.

Whew! That is a lot!

Now we just need to get our product!

We appreciate your support! Next week, our first print ad.


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