We are so excited about this! This is the official USPTO notification of the award of the SeaClutch name to us. The logo was also approved, so I will share that when we receive it. Thanks everyone for the support! #Boat #RV #pictureframeholder

Fantastic news! The United States Patent and Trademark (USPTO) officially awarded the SeaClutch logo to us! I received a notification today. A screenshot of the "official" page is below. Thanks for your support and I'll get back to how the online store works next. #pictureframeholder #marineproduct

Hasn’t everyone purchased something on the internet? But have you ever thought about what goes on “behind the scenes”? I had the foresight to realize that I would need an online retail store and chose that option when I subscribed with the Wix web hosting service. Now that I needed a store, I went to the Wix website dashboard and followed their instructions. First, I needed pictures of the product. I had Lisa and Alyssa wear the standard and v-neck versions of the shirts in b

The product was moving along, I had a Trademark and a Logo that were published (I was certain no one would challenge them) and the product was working through it’s third iteration. As I described earlier, there is a lot of “hurry up and wait” when it comes to bringing a product to market! I could not hurry the design process or the USPTO publication, so I decided to focus on promotional items! We wanted T-shirts that would be attractive but were also going to be great marketi

I received a notification from the USPTO that they had some questions about our design. Since I was trying to save attorney fees by doing this myself, I worked directly with the USPTO attorney to address his issues. He had some questions about the colors we were using which we cleared up with a couple of email exchanges. He also wondered if I thought that the mermaid should be listed under a “trident”, which I later found out was a search criteria for anyone who wanted to use

As I discussed earlier, the first version of the SeaClutch frame holder was very small and didn’t have the size or surface area to properly hold the picture in place. The gripping surfaces were also straight up and down, and most pictures are angled so that was also an issue. We decided to address the issues one at a time, so we started with the angle of the frame for the next iteration. I was now beginning to focus on the realities of manufacturing and realized that having a

Several days later, a package came in from Shapeways. It was very small and light, but it was a real product! Here is a picture of the very first prototype on the left. You can compare that to the current pre-production version on the right. You can see the evolution as we moved from idea to reality. I was amazed! I was holding an actual item in my hands that has never existed before. Lisa had an idea, we did the design work and now we were holding an actual product! 3D pr